Boca Chica to Mars

Local Exhibition
Boca Chica to Mars
Disciplines: Exhibition Spaces, Editorial, Way-Finding, Signage, Events, UX/UI

Boca Chica to Mars is a dynamic photography exhibit vividly portraying the integration of SpaceX into the Brownsville, Texas, community through the eyes of local residents and enthusiasts. This project transcends a traditional exhibit by introducing an interactive magazine with detailed artist information and their works, complemented by an app for a comprehensive guide to the displayed pieces. An environmental design further enhances the physical space with exterior banners, broadside posters, and wall graphics, offering an immersive experience that navigates visitors through the various artists and exhibition rooms. The goal of this project was to select a local exhibit for redesign to augment its appeal, embodying the transformative vision of Boca Chica to Mars.