Use Your Voice™

OOH Campaign
Client: City of Brownsville - Brownsville Police Department
Disciplines: Copywriting, Strategy, OOH, Digital

The Use Your Voice™ OOH Campaign, created for the Brownsville Police Department, empowers residents to report drug-related activities. Through strategic billboards and digital ads, the campaign underscores the importance of community vigilance with the impactful message: "Crime pays a sentence. We pay a stimulus." This initiative aims to foster community responsibility and contribute to a safer Brownsville by encouraging residents to actively participate in crime prevention.