MyCodi

MyCodi
Disciplines: Branding, Strategy, Advertising, Copywriting, OOH
San Francisco, California

The MyCodi rebrand initiative embarks on an ambitious journey to redefine the brand identity of MyCodi while authentically embodying its mission to enhance athletes' motion and muscle memory. The project’s goal was to create a contemporary brand identity that captures the essence of movement, energy, and accessibility, revitalizing brand. Drawing inspiration from the dynamic world of sports and technology, the new logo seamlessly blend elements that symbolize progress, vitality, and approachability. The logo incorporates elements of movement and stability while adding a contemporary aesthetic, symbolizing the dedication to pioneering innovation. Encircling the device, lively swirls and vibrant hues evoke the essence of activity and advancement, while subtly referencing athleticism and motion, imbuing the design with depth and dynamism. Through this rebranding endeavor, MyCodi aims to cultivate a culture of trust and excitement, uniting athletes and enthusiasts alike in their pursuit of excellence and self-improvement.