Unspoken Stories™

Integrated Advertising Campaign
Client: The North Face
Disciplines: Copywriting, Advertisement, Marketing, Social MediaDesign

Exploration shapes who The North Face is, what we stand for and what we strive for. Through this campaign, we seek to inspire a global movement of exploration through storytelling.

Hikers find solace in lacing up before a North Face Adventure. In this campaign, The North Face focuses on telling unique stories of preparation and determination told through every item that hikers pack, giving a testament to their own unique tales and aspirations. Each Unspoken Story™ is told in a first person view where every piece of equipment echoes history and symbolizes a personal narrative of challenge and triumph. These silent stories speak of the comfort in the familiar weight of their trusted gear and mark the significance of each item packed, where the tales of resilience and purpose shine.